Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap.
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BookPublication details: Cambridge, UK ; New York : Cambridge University Press, 2001.Description: xiii, 206 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/3/015118 21
- HF5415.2 .F714 2001eb
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| 658.83 ZIK/BAB Essentials of Marketing Research | 658.83 ZIK/WAR Marketing Research | 658.83 ZIK/WAR Marketing Research | 658.8/3/015118 Quantitative models in marketing research | 658.8/3028553 Marketing research with SAS enterprise guide | 658.8/3/0852 Trillion-dollar moms | 658.8/3/0952 Business networks in Japan |
Includes bibliographical references (p. 196-201) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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