Brand management and marketing of luxury goods / Lucie Scholz.

By:

Scholz, Lucie [author.]

Material type: Book

BookPublisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: �2014Description: 1 online resource (91 pages) : illustrations (some color), tablesContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9783954896936 (e-book)

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Brand management and marketing of luxury goods.DDC classification:

658.8 23

LOC classification:

HD9999.L852 .S3 2014eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8 (Browse shelf(Opens below))	Available

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Previous	658.8 The marketer's handbook	658.8 Beyond the brand	658.8 Review of marketing research	658.8 Brand management and marketing of luxury goods /	658.8 Effect of solution transition on steering the sales force :	658.8 Mastering technical sales	658.8 Mission-based marketing	Next

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2014).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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