The principles of Islamic marketing [electronic resource] / Baker Ahmad Alserhan.
Material type:
BookPublication details: Burlington, Vt. : Gower, c2011.Description: xiii, 204 pSubject(s): Genre/Form: DDC classification: - 658.80088/297 22
- HF5475.I74 A47 2011eb
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
E-Books
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Main Library | 658.80088/297 (Browse shelf(Opens below)) | Available | EB3298 |
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| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| 658.80082 Inside her pretty little head | 658.8/0083/4 The great tween buying machine | 658.8/0086/64 Business, not politics | 658.80088/297 The principles of Islamic marketing | 658.80089/68073 Marketing to Hispanics | 658.800951 Luxury China | 658.8/01 Value innovation portfolio management |
Includes index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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