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The global brand : how to create and develop lasting brand value in the world market /
Material type:
BookPublication details: New York, NY : Palgrave Macmillan, 2008Edition: 1st edDescription: xvii, 254 pISBN: - 0230606229
- 9780230606227
- 659 HOL
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Main Library Advertising | 659 HOL (Browse shelf(Opens below)) | Available | 77726 |
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| 659 HEG/SHA Social Media Marketing: | 659 HEG/SHA Social Media Marketing: | 659 HER Prosperity on Purpose: It's Not Just About the Money | 659 HOL The global brand : | 659 HOP Scientific Advertising | 659 IPE Advergaming and Ingame Advertising: An Introduction | 659 JAF Life After the 30 - Second Spot |
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