Indian Journal of Marketing
Material type:
Continuing resourceAnalytics: Show analyticsCurrent publication frequency: Monthly.Publication details: New Delhi Indian Journal of MarketingISSN: - 0973-8703
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| Issue # | Publication date | Received date | Status | Note |
|---|---|---|---|---|
| Vol 55, No 4- Apr 2025 | 06/04/2025 | 05/05/2025 | Arrived | How May “AI” Help You? Analyzing the Role of AI-Backed Chatbot Interactions in Customer Services |
| Vol 55, No 3- Mar 2025 | 06/03/2025 | 05/05/2025 | Arrived | Mapping Trends and Future Directions in Consumer Engagement and Loyalty |
| Vol 55, No 2- Feb 2025 | 06/02/2025 | 05/05/2025 | Arrived | A Tranasction Cost Benefit for the Bottom of the Pyramid Market |
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