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The Negative Impact of Extensions : Can Flagship Products Be Diluted ?

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Material type: Article

ArticleLanguage: ENG Publication details: Journal Of Marketing Jan-98 0Description: 19-32ppSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	(Browse shelf(Opens below))	Available		AR892

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	Unleash Your Company's Creative Potential	Surprising Truths about Collaboration	Market-Based Assets and Shareholder Value : A Framewrok for Analysis	The Negative Impact of Extensions : Can Flagship Products Be Diluted ?	Capital Investments and Income-Tax	The Asymmetric Impact of Negative and Positive Attribure-Level Performance on Overall Satisfaction and Repurchase Intentions	The Effects of Brand Name Suggestiveness on Advertising Recall	Next

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