Digital Marketing Strategy: An Integrated Approach to Online Marketing (Record no. 99048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02147 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250904b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398605978 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | KIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kingsnorth Simon |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing Strategy: An Integrated Approach to Online Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page Ltd |
| Date of publication, distribution, etc | 2022 |
| Place of publication, distribution, etc | United Kingdom |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 399 |
| 520 ## - Remark | |
| Summary, etc | Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.<br/><br/>Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.<br/><br/>Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.<br/><br/>Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.<br/><br/>Source: https://www.amazon.in/Digital-Marketing-Strategy-Integrated-Approach/dp/1398605972/ref=sr_1_1?crid=2T8VAA2Z180UX&dib=eyJ2IjoiMSJ9.sSXyYyfoPmGUMskJl0EHTg.9lrfpKbrHc2OQ06NJ5GpbzAIGtJw-l5gk0h8mLwBYNE&dib_tag=se&keywords=9781398605978&qid=1756995615&sprefix=the+study+skills+9781398605978%2Caps%2C387&sr=8-1 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Marketing | 04/08/2025 | Readers World | 2706.13 | Foreign Book | 2 | 658.8 KIN | 119889 | 14/10/2025 | 26/09/2025 | 3758.52 | Book |
