Strategic Integrated Marketing Communications (Record no. 98084)

MARC details
000 -LEADER
fixed length control field 02510 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231107b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367770624
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Percy Larry
245 ## - TITLE STATEMENT
Title Strategic Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2023
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 303
520 ## - Remark
Summary, etc This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.<br/>Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan.<br/>The 4th edition of this classic textbook has been fully updated throughout, and includes:<br/>Updated and expanded coverage of digital media, including issues relating to privacy and media strategy<br/>New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing<br/>Extended content on international advertising and shared cultural values<br/>The introduction of a channels-based typology of marketing communication<br/><br/>Updated international examples and case studies throughout.<br/>A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.<br/><br/>Source: https://www.amazon.in/Strategic-Integrated-Marketing-Communications-Larry-ebook/dp/B0BV45H7WP/ref=sr_1_8?crid=36TKY3AV0P746&keywords=Strategic+Integrated+Marketing+Communications&qid=1699351940&sprefix=strategic+integrated+marketing+communications%2Caps%2C304&sr=8-8
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Communications
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Marketing 30/10/2023 Readers World 3469.29 Foreign Book 658.8 PER 119024 30/10/2023 4625.72 Book

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