Essential of Marketing Research: A Hands-On Orientation (Record no. 93581)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00483aam a2200181 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180314b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332571198 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Cutter | MAL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K. |
245 ## - TITLE STATEMENT | |
Title | Essential of Marketing Research: A Hands-On Orientation |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Pearson |
Date of publication, distribution, etc | 2014 |
Place of publication, distribution, etc | Noida |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 432 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Research Industry |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social Media |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Decision Making |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Text book | Main Library | Main Library | Markeitng Research | 03/03/2018 | Swami Book House | 423.20 | 13 | 658.83 MAL | 100157 | 20/02/2025 | 23/12/2024 | 529.00 | Book | Indian Book |