Kellogg on Branding (Record no. 6259)

MARC details
000 -LEADER
fixed length control field 00605cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2005 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471690163
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number Tyb/Cal
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tybout Alice M
245 ## - TITLE STATEMENT
Title Kellogg on Branding
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Northwestern University Press
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 334p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands, Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Calkins Tim
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22238
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Advertising 30/01/2006 Neeta Books 1229.60 8 4 659 Tyb/Cal 14832 04/02/2019 22/01/2019 29.95 23/09/2014 Book

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