Understanding the Post Recession Consumer (Record no. 30618)

MARC details
000 -LEADER
fixed length control field 01718pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Fla
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Flatters Paul
245 ## - TITLE STATEMENT
Title Understanding the Post Recession Consumer
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Jul-Aug 2009
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 94-101 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 4
520 ## - SUMMARY, ETC.
Summary, etc. How will consumers behave as we emerge from this downturn? Though recessions differ in their causes, depth, and duration, it's possible to anticipate the way consumers will act by understanding their behavior and motivation in previous recessions and analyzing current trends. Flatters and Willmott trace the paths of eight trends as they entered the recession and project their trajectories into the recovery. The authors' analysis paints a picture of chastened new consumers who will seek simplicity in products and services; take companies' boardroom ethics into account in purchase decisions; pursue "discretionary" thrift (virtuous but not essential cost cutting); flit capriciously from brand to brand; make green consumption more a matter of reducing waste than purchasing premium products; and steer away from frivolous, extreme leisure experiences in favor of wholesome, authentic ones. Like their great-grandparents, who grew up in the Great Depression, young consumers today, the authors say, will be permanently changed by coming of age during a profound economic downturn.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Post Recession Consumer
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR10802.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR10802.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 32210
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 16/07/2009 0.00   Fla AR10802 23/09/2014 0.00 23/09/2014 Articles

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