Advertising - Creative Communication with Consumers (Record no. 17323)

MARC details
000 -LEADER
fixed length control field 00630cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1969 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number HEP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hepner Harry W.
245 ## - TITLE STATEMENT
Title Advertising - Creative Communication with Consumers
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 1969
300 ## - PHYSICAL DESCRIPTION
Extent 692pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 2741
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Hepner Harry W.,Advertising - Creative Communi
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 5050
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Advertising-Compact Shelves 18/07/1998 0.00   659 HEP 2741 23/09/2014 0.00 23/09/2014 Book

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